Online SEO Marketing Strategies
September 5th, 2010SEO marketing, where do you start? You start by having a good set of keywords. I’ll usually start out with 50 search phrases. After that I’ll examine the search volume of each word to get a good indication of the kind of traffic I’ll get. Then I look at the competition. After this step is done, I’ll take these words and build content around them.
Here are some SEO training tips I’ve learned. Pay-per-click campaigns are the best to work with to test each phrase out. Once your testing is done, you take a look at which ones where clicked on and which ones were not. This is how I figure out my return on my investment. I’ll take the top 25 search phrases and work with those.
These are the keywords that will make me money. The keywords that I cut out I don’t use. No point in it when you have better search terms.
Now I look at the longer tailed keywords and write content around them. I’ll do my search engine optimization on these words first then I’ll move my way up my list. I work at getting links, write articles and social bookmark.
By this time I’m already ranking for the longer tailed keywords. Now I’ll work on the words that are left on my list. They are usually more competitive. My job is easy ranking for the longer tailed keywords and if I do this job correctly the others won’t be that much of a problem either.
This is about the time where my list of keywords gets to be around 300 search phrases. Now I’ll work on my content. I work more on my off page optimization that I do with my on page optimization. The next step is to write good quality articles. I’ll take a little bit of time and work on my content because I don’t want my website looking bad for the visitors that come. I want them to come back. Now I’ll look for someone’s product to sell.
The articles on your website don’t have to be long. I keep mine short. I don’t want to waste the visitor’s time and I want to hook them right away with something so that they will come back for more. This is when I’ll ask for them to sign up for my mailing list. I’ll use these people at a later time and try and sell something to them. I always try to engage the reader to do several things. This is when you can put up a product to see if it would sell. That is why you want to have a mailing list. You can go back to the people that like your stuff the best. This is how I put together a good SEO marketing plan. If you do the same thing, you’ll succeed.